Prior to the introduction of the Frontier line, because John Deere did not offer many of these products, John Deere dealers had to fill the gaps in their product offerings by working with other equipment manufacturers. Many manufacturers are strong regionally, but Frontier allows them access to a distribution channel that stretches across the United States and Canada. The manufacturers win, because their alliance with Frontier gives access to John Deere's distribution system. The Frontier brand allows for everyone to win, not only customers, but also manufacturers and dealers. They also need implements and tools, much of which John Deere doesn't manufacture, but that's where Frontier comes in. Some just want to own some land for recreation, but need small utility tractors to maintain their land. Many John Deere customers are large property owners who may or may not be generating revenue from an agricultural enterprise. That's great branding, but also a lot of responsibility to deliver product lines to many different sets of customers, while meeting the expectations of quality that are associated with John Deere. The John Deere brand is unique in that, it appeals to a wide customer demographic. If we can provide our customers with tractors, loader attachments, and implements - all from the same source - we can sell the total package. "Dealers and customers are looking for solutions. "Basically, we're looking at the customer's changing demands," says Dave Gilmore, Mgr of Frontier. This ensures the implements meet the company's standards for performance, reliability, and compatibility with John Deere equipment. Frontier currently works with alliance partners who manufacture the broad range of products to the company's specifications. "The Frontier line saves everyone time, from John Deere dealers to the customer using the products."įrontier is a line of implements and attachments, sold exclusively by John Deere dealerships. "Time is the one thing that no one has enough of whether it's the customer, dealer or end user," says Michael Horrell, Mktg Mgr for Frontier. John Deere has brought this same mentality of one-stop shopping to the farm equipment world with Frontier Equipment. Today's busy consumers demand being able to rent movies at fast-food restaurants, buy their groceries at super-retail centers and check out the latest news on their cell phones. In today's fast-paced world, convenience is king. INNOVATION FROM JOHN DEERE: FRONTIER BRINGS ONE-STOP SHOPPING TO FARM EQUIPMENTīy Tyler Kelley, Osborn & Barr Communications
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